The Shiba Inu ecosystem is taking another significant step in its transformation from a memecoin to a comprehensive blockchain project with the announcement of its new token, TREAT. Designed for governance and rewards within the ecosystem, TREAT is set to become operational in January 2025, though an exact launch date remains unconfirmed.
TREAT: An Innovative Token for the Shiba Inu Network
Through its X platform account (formerly Twitter), the Shiba Inu project revealed that TREAT will provide exclusive access to advanced features and innovative services. According to the official announcement:
“By owning TREAT, you’ll gain exclusive access to features and services designed to transform digital interactions, from advanced payment solutions to new forms of virtual collaboration.”
With the launch of TREAT, Shiba Inu aims to strengthen its ecosystem and distance itself from its memecoin origins. Having already introduced significant developments like the Shibarium Layer-2 network and other tokens, the project continues to demonstrate its commitment to blockchain innovation.
Main TREAT utilities
Shiba Inu’s official website explains in detail the multiple uses of TREAT within the ecosystem, highlighting its focus on payments, rewards and governance:
1. SHIB Pay: A Blockchain Payment System 2
TREAT will power SHIB Pay, a blockchain-based payment system enabling users to transact directly without relying on traditional processors. This ensures transparency and trust through blockchain verification. According to the announcement, SHIB Pay heralds a new era for cryptocurrency-driven commerce.
2. Rewards and yield farming
TREAT will fuel WOOF Wars: Farming 2.0, an advanced yield farming platform. Users can leverage veTREAT (TREAT in voting custody) to influence liquidity pair rewards, while liquidity providers will enjoy additional benefits, including trading commissions.
3. Governance in the Shiba Inu network
As a governance token, TREAT will empower holders to participate in strategic decision-making within the ecosystem. Token holders can vote on proposals for new projects, initiatives, and the allocation of existing liquidity. Additionally, staking TREAT will enhance the voting power of its holders.
While TREAT is anticipated to be a major milestone for Shiba Inu, it will not be available to U.S. investors. In its X platform announcement, the project clarified that TREAT is not targeted at the U.S. public, potentially limiting its initial adoption.
Impact of TREAT on the Shiba Inu Ecosystem
The introduction of TREAT signifies a new chapter for Shiba Inu, complementing its existing tokens: SHIB, LEASH, and BONE. Each token serves a specific purpose within the ecosystem, ranging from governance to rewards and payments.
Shiba Inu has also forged strategic partnerships, such as integrating Chainlink technology for multi-chain operability. However, SHIB remains the flagship token with the largest market capitalization.
Can SHIB Sustain Its Momentum in 2025?
The year 2025 has started on a positive note for SHIB, which has recorded a 10% value increase, according to CoinMarketCap. This contrasts sharply with the bearish close of 2024, when the token lost over 23% of its value in a single month.
Despite this renewed enthusiasm, SHIB faces notable challenges. Its vast circulating supply and a low burn rate—only 44.6 billion tokens burned in 2024—hinder significant price increases. While many investors hope for a bull rally to propel SHIB toward the $0.01 target, achieving this remains uncertain.
Conclusion: TREAT’s Role in Shiba Inu’s Future
The launch of TREAT reaffirms Shiba Inu’s dedication to blockchain innovation and its evolution from a memecoin to a robust ecosystem. With features such as SHIB Pay, advanced yield farming, and decentralized governance, the project aims to solidify its market position. However, its long-term success will depend on addressing challenges related to SHIB’s large supply and the broader cryptocurrency market conditions.
